The Money Shot I found these Guinness Rich Chili Burts Potato Chips at my local Harris Teeter, and I was completely unaware that Guinness Beer made chips / lent out their brand to chip companies. They are, apparently, a new thing – Foodbeast covered them a while back. Beer flavored chips? Or chili flavored beer chips? Hmmm. These are intriguing.
BURTS is apparently the actual brand of these Guinness Rich Chili Potato Chips, NOT Guinness. Never heard of Burts, and I know all the UK folk out there want to kill me right now. They look good though – a thick cut kettle chip, I guess?
Guinness Rich Chili Burts Potato Chips contain Barley Malt Extract Powder, which is sort of exciting. I am a little confused – the UK version of these is apparently called RICH BEEF CHILLI, and this does not have “beef” in the name or the ingredients. Vegan beer chips? Dunno. I do like the use of sunflower oil, however.
When I opened up this bag of Guinness Rich Chili Burts Potato Chips, stuck my nose in and inhaled, I smelled…a tiny bit of sweetness? A meaty smell, although more vegetarian? I can’t explain it…this sort of smelled like a pot of stewed lentils? Is that the most bizarre description I can give these chips?
The appearance of the chips was nice – these were thick cut, with a kettle cooked look to them. Each chip was heavily dusted with brown powder. Was it powdered Guinness? I don’t think so.
I popped a bunch of these Guinness Rich Chili Burts Potato Chips into my mouth and chewed, and they…well, they didn’t REALLY taste like beer at all! *disappointed face* Then again, I’m not sure what I expected.
Let me start by saying these didn’t taste BAD – in fact, objectively, if you didn’t tell me what these chips were named, I’d say these tasted pretty good! There was a general savoriness to the chip – I picked up a darker smoky flavor that was sort of meaty. I got definite notes of onion and the tang/sweetness of the tomato powder. There was the subtle but deep flavor of jalapeno chilis, but more like the flavor you get when you blister jalapenos over a flame. Spice wise, not much – a TINY TINY bit of tingle. Small bit of paprika.
If this sounds like an awful description, it’s because these chips are a tough one to describe. In a lot of ways, they tasted a LOT like plenty of other potato chips I’ve had from the UK – they all seem to have this dark smoky semi-meaty flavor as the base flavor. Was there a beer taste? You know, I did catch a subtle flavor of beer in there – it reminded me of how you can taste that beer bitterness when you eat beer cheese. that same bitterness was noticeable here.
Overall? Meh. Like I said, these weren’t bad, but they certainly didn’t taste like Guinness, and they didn’t have a flavor that made me want to rush right out and buy another bag. Next time…pass.
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